Tag Archives: QR

Flipp

Flipp is an advanced professional active marketing platform that allows an efficient, rapid and very accurate QR code management.

This platform generates codes with a small level of complexity, which dramatically reduce the possibility of reading failure by smartphones and tablets.

Flipp allows to redefine the contents without having to change the code making it very useful both when it’s used for traceability and marketing related purposes and when it’s used for positioning and geo-referencing.

The platform is multiuser and provides an accurate visitor’s analysis, allowing the creation of targeted marketing activities or knowledge of the consumer’s level.

Unlike less complex and free platforms, the subscriber remains the owner of information collected by the system.

Due to its peculiarities Flipp can be used as a discrete silent alarm, turning it into a valuable tool for forensic investigations and anti-counterfeiting. In addition our apps can be used to manage a QR code in different ways to get several uses from the same image.

Filpp an bring anything on the Web, becoming a non-invasive first approach to the Internet of Things (IoT).

The application fields are plenty and this tool is suitable as an ultra-low cost solution.

Spin-offs

Over time, some services have evolved, to become, by virtue of their salient features, autonomous activities usually defined as spin-offs.

At this moment they are two:

  • myB2b, a platform that facilitates the matching between demand and supply of goods and services;
  • Flipp, a URL management service, that combines the production and use of dynamic QR codes. A powerful tool for positioning and marketing.

Thematic portals

The production on the Web has evolved towards the creation of thematic portals, offering services to support companies (B2B).

Among them there are two spin-offs:

MyB2B, is an easy to use service designed to facilitate the match between supply and demand (B2B). It’s dedicated to the horticulture market. The entire platform can be related to other product categories.

Flipp, is a proprietary URL management service, integrated with a QR Code utility, able to manage several billions of tags. It’s simple, powerful, with accurate data analysis. It also offers a basic Data Analytics service but can be easily integrated with more specific tools.

Internet of Things (IoT)

My vision of the Internet of Things, there are not only sensors, wired or wireless devices, but in my opinion, it is possible to give life to things on the Web without the use of active devices.

By this vision I have derived two approaches:

  • classic IoT applications, albeit with a look at mature technologies which will inevitably be with us for some more years, and those more recently introduced, such as BLE and NFC. This approach allows the use of almost all mobile devices, not just the latest generation. In this context I design and make both software and hardware;
  • dynamic and intelligent QR Code based applications, which give new life to a tag at each new step, accompanying a service or a product during its life along all its steps, and at the same time returning different contents depending on the context or used app. From this project derived the spin-off Flipp and a  scientific paper with Kaunas Forestry and Environanmental Engineering University of Applied Sciences in Lithuania.